Whimsical is a private label sparkling wine brand created for HEB grocery stores by Ste. Michelle Wine Estates. The design uses bold, colorful close up photography of bird feathers and simple, clean typography to create an eye-popping and fun sparkling wine that customers can bring to any occasion, whether it’s a casual brunch or important party.

In addition to a label design, HEB needed a versatile shipping case design that would work for both the sparkling rose and brut. I created a shipper design that allowed for HEB to save on production costs and still communicate which wine was in the case once displayed in-store quickly and easily.