Zillow Group Consumer Housing Trends Report
The Zillow Group Consumer Housing Trends Report 2017 was a comprehensive snapshot of the real estate industry for that year. It displayed a wealth of information to consumers and real estate professionals, and provided context and insight for that data so its audience could keep up with a constantly changing market and industry.
I was the lead designer for this project, and wanted to create truly rich visual experience that readers could enjoy in print, on their phone, or on their computers.
Data Visualization and Infographics
UX Design
Editorial Designer
Art Direction
Project Management
Website
The report website made the information in the printed report available on any device to anyone who wished to learn from it. Users could quickly search for what they were looking for, or enjoy reading the articles like the printed report.
Print Report
The printed report was given to Zillow's Premier Agents and was distributed to most of Zillow Group's employees.
It’s a comprehensive and rich resource for finding out what is happening in the real estate market today.
ZILLOW BRAND PHOTOGRAPHY
I was responsible for art directing the staging, coming up with specific shots, and working closely with the photographer to make sure that ZIllow's photography guidelines and style were achieved for this shoot. I was also involved with casting and making final decisions about locations. These photos are currently being used for major advertising and product initiatives, but were initially created for the Zillow Group Consumer Housing Trends report.
This set of images is one of the first products of the Zillow Brand Design team's effort to start moving away from stock imagery and creating a large custom photography library as a resource for the whole company.
Cameron Karsten was the photographer for this series. You can view his work here.
